Recruiting is a hard game in general, but even more so when you look at the healthcare industry. Healthcare recruiters continue to face an uphill battle in the competition for talent to staff clinical positions and non-clinical support staff positions across the industry. The stats show an increased demand for healthcare workers—and a shortage of workers over the next decade. This means healthcare recruiters will have to get creative to overcome the odds. Here are some other quick facts you should be aware of in 2019.
These stats indicate that there is hope—recruiters need to build a long-term strategy to increase their branding, especially their employer website. While various recruitment marketing strategies may be essential to candidate engagement through avenues like social media and building talent pipelines, focusing on brand and improving the portal of entry can be valuable as the competition increases.
According to The Talent Board’s latest survey of rejected candidates:
The candidate experience during the hiring process is part of your brand. When rejected candidates feel they were treated poorly, they can put negative reviews on sites like LinkedIn. Cultivating a talent pool in the face of candidate shortages is extremely important, and it’s nice to know that simple courtesies like phone calls or tailored feedback can nurture potential future candidates that will be in such high demand.
The main takeaways for your future success in healthcare recruitment are to lay the groundwork for the future, treat serious candidates courteously, court them with competitive benefits, and build your brand with recruitment marketing strategies.